The Mom Project
As the Graphic Designer at The Mom Project, I partnered with multiple teams to create engaging, interactive and educational materials for its clients. The Mom Project has two main user groups: The Mom Community and Businesses that are looking to design a better workplaces. Below are the highlights from the many projects I created for TMP across the community and B2B departments.
Photoshoot Art Direction
The Mom Project had a challenge of relying on stock photographic for all of their marketing collateral and website. To solve this and create TMP-owned imagery, we used real moms from our community for a branded photoshoot. I helped to art direct the shoot and we were able to show the amazing breath of diversity of The Mom Project community. We partnered with Field Creatives for the photography and had three days of shooting in studio and in an office environment. The photos are used across the website and marketing materials.
Website Design
I partnered with the Product Design, Marketing and Leadership teams to create a new look and user experience for The Mom Project’s website. My design team expanded on the existing branding and proposed an elevated creative direction while properly communicating all of Mom Project’s offerings. We also used the imagery from the real mom photoshoot.
about page:
B2B Ads for Small-Medium Businesses
HR Diversity E-Book Design
Create Meaningful Change for Mom E-book
